The growth of genetic testing and personalized medicine
The global predictive genetic testing and consumer/wellness genomics market was valued at $2.24 billion in 2015, and is expected to double to $4.6 billion by 2025
It may soon be possible for each one of us to live a billionaire’s lifestyle, without necessarily having the billions, albeit at a small cost. Thanks to our digital lifestyles and the advances in technology, marketers are now vying to give each and every one of us a level of customized service that in the past was probably reserved for only those paying top dollar. It’s marketing’s holy grail—digital personalization at scale.