There is no evidence to show that the Internet systematically benefits any particular politcal party, in-fact it leads to ideological segregation
The Lok Sabha elections earlier this year witnessed extensive use of the Internet by political parties and candidates. A large number of political analysts believe that the Internet and social media played an important role in shaping the electorate’s choice. With assembly elections for the states of Jammu and Kashmir, Maharashtra, Jharkhand and Haryana round the corner, the role played by Internet-based media in the political process has once again come to the spotlight. Politicians of all kind, even the ones with no exposure to the Internet hitherto, are trying their hand at using social media. Careful academic work in this area has thrown up surprising findings: availability of Internet significantly reduces voter turnout. More importantly, there is no evidence to show that the Internet systematically benefits any particular party, in-fact the Internet leads to ideological segregation.