Four ways technology is changing sports marketing3 min read 09 Mar 2017, 01:00 AM IST
Sports fans are so much more than traditional consumers. Marketing to them requires a very different mindset from marketing to a typical consumer
When making typical purchase decisions, like buying Diwali gifts for the family, my behaviour for the most part tends to be rational. I look at the perceived benefits versus the costs incurred and then decide. When it comes to making any decision as a sports fan, though, rationality gets tossed out the window.
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