New Biba ad: Breaking a regressive tradition or propagating a new one?
Ask the ad agencies to evaluate whether they're breaking with regressive traditions or simply propagating a new and even more ludicrous one
Who would have thought apparel brands in India would be our answer to Germaine Greer? But it seems that the fashion brand Anouk, which made an ad on the rights of to-be-mothers in the workplace, has started a trend. Because yet another advertisement has been released by yet another apparel brand—this time, Biba—which while selling clothes also tries to serve as a homily on women’s emancipation.