India’s nudge unit: An idea whose time has come4 min read 17 Feb 2016, 02:33 PM IST
India needs to join the list of countries integrating behavioural research into public policy, and fast
US President Barack Obama’s executive order asking US agencies to integrate ‘nudges’ in their daily operations is the clearest sign that behavioural public policy is here to stay. The order (available here) adds the US to a group of countries including the UK (Behavioural Insights Team), Australia (NSW Behavioural Insights), Singapore (Behavioural Insights and Design Unit, see here and here), and institutions like the World Bank (2015 Report on Mind, Behaviour and Society) who have been using and advocating behavioural research to dramatically improve public policy design, and deliver better outcomes for taxpayer money.
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