Narendra Modi needs a nudge unit
Behavioural economics can be used in policy to understand cognitive flaws so that better policies can be designed
Narendra Modi quite rightly pointed out in his speech on 15 August that there is a crying need to change our attitudes on how women are treated or the cleanliness of our neighbourhoods. He has thus sought to alter the national narrative on important issues such as gender violence and sanitation. As political scientist Pratap Bhanu Mehta has pointed out, Modi has argued that social failure is as important a challenge as market or government failure.