‘Yoga Yatra’ and the business savviness of Baba Ramdev
Ramdev's Trust Patanjali Yogpeeth funded the movie but did not pay Sony a paisa for telecasting the film on a Sunday morning
What is it with bearded godmen in India acting as themselves on celluloid? First, it was Gurmeet Ram Rahim Singh “Insan" in MSG, and now it is Gurugram Ki Shaan, Corporate India Ka Sher—Baba Ramdev. Unlike MSG though, Babaji is not self-obsessed (well, not totally). So the 90-minute film called Yoga Yatra is described as “An inspiring journey of Yoga Guru Ramdev and Acharya Balkrishna" and was telecast on Sony on 1 May.