Overcoming the barriers to adoption in a cash rich economy will require merchant and user-centric strategies
Digital financial services (DFS) allow financial systems to perform their core functions of providing access to liquidity and managing risk at scale. They also help lower transaction costs and deliver at the point and time the services are most needed. While the financial services-technology pairing can be powerful, the secret in creating value for all stakeholders is building the business around the customer, i.e. being customer-centric.