Communication lessons from Lenskart’s pratfall
Lenskart's flub may have passed unnoticed in an earlier era but not in the age of Twitter and Facebook
Ordinarily, a four-year old start up with an unproven business plan wouldn’t attract much attention at a time of global crisis. That Lenskart, one among the thousands of newbies trying to make a mark in the e-commerce space by peddling brick-and-mortar products on the web, received maximum attention in its four-year journey on the day of the Great Nepal earthquake last week, was unusual . That it did so for all the wrong reasons – a clumsy piece of communication in the form of an SMS that sought to invoke the earthquake at the very moment when news was pouring in of the devastation it had wrought – points to the desperation in the dot com sector to garner eyeballs.