Apple, Wall Street and Hollywood are lost in translation

Apple hasn’t yet proved that it’s more than just another chequebook for Hollywood, nor has it shown investors that its programming strategy will do much for the bottom line

Shira Ovide
Published4 Oct 2017, 08:59 AM IST
Apple has shifted course again lately in its years-long effort to become a destination for television shows and movies. Apple’s ultimate intention isn’t clear, but the current tactic is to buy lavish entertainment programming. Photo: Reuters
Apple has shifted course again lately in its years-long effort to become a destination for television shows and movies. Apple’s ultimate intention isn’t clear, but the current tactic is to buy lavish entertainment programming. Photo: Reuters(Reuters)

Catch all the Business News, Market News, Breaking News Events and Latest News Updates on Live Mint. Download The Mint News App to get Daily Market Updates.

Business NewsOpinionOnline ViewsApple, Wall Street and Hollywood are lost in translation
MoreLess