BackHardware dominance
The decision by Apple to begin making cars by 2020 underlines this important truth
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The decision by Apple Inc. to begin making cars by 2020 underlines an important truth in the digital economy: the importance of hardware dominance.
It is this that has helped Apple become the most valuable company in the world. The problems with the Google Glass project show how even the best technology companies have struggled to crack the hardware code. And it is well known that Microsoft too has not yet been able to master the game. Amazon only does the services part very well. Samsung is a great hardware company but has less to show in the other two areas.
Appleās chief executive Tim Cook has pointed out that the company has strengths in hardware, software and services. As an article in Business Insider quite rightly pointed out two years ago, that makes it unique.
The success of Apple should make business pundits ponder: do the old rules of core competence apply in the digital economy or do they have to be redefined?
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