Helping consumers win the telecom wars4 min read . Updated: 16 Nov 2016, 04:47 AM IST
A well-functioning market relies on competitive pressures to incentivize producers
Reliance Jio’s launch of what it claims to be the “cheapest tariff plans in the world" has triggered a sharp response from the industry. While questioning the legitimacy of Jio’s plans, other operators have responded with their own rate cuts. Interestingly, the debate on both sides has revolved mainly around the issue of price, while quality of services (QoS), the other crucial determinant of consumer choice, has remained largely ignored. Perhaps because, unlike prices, which are relatively easier to observe, the question of quality is shrouded by a much deeper information asymmetry.
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