Broadcasters will be under pressure to protect their pay TV revenue as free-to-air channels fare better in rural markets
Prasar Bharati chief executive officer (CEO) Jawhar Sircar has been quite cheerful lately. Suddenly, DD Free Dish, the direct-to-home (DTH) platform of the public service broadcaster, is in great demand with private broadcasters. All of them want a slot for their channels on DD Free Dish.
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