Why new iPhone releases are getting boring
The improvements in new iPhone's are increasingly incremental, easier to find elsewhere
There are objective reasons why some of Apple’s new smartphones, to be unveiled on Tuesday, will sell for more than $1,000. The iPhones, including the top-of-the line X model — the 10th anniversary edition — will have some cutting-edge components, which are expensive and rare. Prices are increasing for all leading smartphones that come ever closer to combining computer and camera in one perfect device. But Apple also needs the higher margin to meet the enormous expectations of an increasingly competitive market.