A day in the life of a digital native4 min read 03 Sep 2015, 07:37 AM IST
The convenience factor definitely plays a major role in the boom one sees in the online shopping industry
When he wakes up on Sunday mornings, the first thing he does is reach for his mobile phone to check out the day’s menu on Bite Club, an app for ordering food. The young executive, married to someone I know, drools at the thought of eating hot poori-aloo, idlis or parathas for brunch. However, the idea is not to focus on his gastronomic experiences, but to analyse how his wife—who got him hooked to the app that delivers home-made food—uses a plethora of apps, mobile sites and shopping portals to buy a mind-boggling array of products and services online every day without stepping out of her house.
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