4 min read.Updated: 24 Apr 2014, 03:56 PM ISTJim O'Neill
The reforms Brazil needs require voter confidence and political capital; a World Cup victory could provide some of both
For hundreds of millions of people across the planet, soccer is the sport that matters most, and the World Cup, contested every four years, is the greatest sporting event, bar none. Yes, there’s the Olympics, if you insist—but that isn’t a single contest yielding a single champion, so it doesn’t count. Let’s not bother to pretend otherwise. This is the World Cup, it starts in less than two months, and nothing else comes close.
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