With growing affluence coupled with better communications, roads, mobile phones and televisions, the rural markets are all set to occupy the centrestage
Marketers have always been scared of the rural markets of India. Many MBA careers have been destroyed by the ominous threat of a rural posting. Consultants like Pradeep Kashyap have battled on valiantly, helping marketers delve into the rural markets of the country. But the dark rural markets may not stay dark for too long.