They should assess how they can find the right ecosystems in order to acquire customers and deliver relevant and convenient financial solutions seamlessly
Ernest Hemingway’s The Sun Also Rises has one character asking another how he went bankrupt. “Two ways,’’ is the response. “Gradually, then suddenly." Years later, disruption in India’s financial services business could well follow a similar trajectory. Just as Uber and Airbnb have disrupted the transportation and hotel industry, a confluence of factors is creating the opportunity to disrupt India’s financial services. Incumbents who ignore these forces or are slow to react place themselves at significant risk.
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