From confusion to financial inclusion4 min read . Updated: 26 Apr 2016, 02:06 PM IST
Great ideas need the touch of marketing communication to make the change in behaviour stick
IIM Calcutta’s Centre for Innovation is focused on social entrepreneurship, and every year, with the support of the Tata group, it organizes ‘Thinking Social’ roundtables in key cities of India. Last month, I had the good fortune of attending a very stimulating roundtable discussion on financial inclusion, in Mumbai.
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