A newspaper for the digital era3 min read 12 Sep 2016, 08:48 AM IST
This isn't just a cosmetic change in design and size but a fundamental rethink of a print productand in terms of content too
In 2006, when we were preparing to launch Mint (the paper launched on 1 February 2007), the question we were asked most often was whether India needed a fifth business newspaper. A decade on, the Mint newsroom and the paper’s owner HT Media Ltd have answered that question. Mint is now one of the most respected and trusted news brands in this part of the world (Mint Asia launched in Singapore in April 2013). The Mint newsroom has, in the past decade, won more journalism awards (that matter) than any other newsroom, big or small, across India. Mint’s code of conduct for its journalists has become a template for other newsrooms. Its disclosure standards on native content (created by the advertiser or the marketing department of Mint, but designed as content) are among the best in the business and have been adopted by several others. And Mint’s style of writing and journalistic process, through emulation and the only-to-be-expected dispersal of journalists from its newsroom, has contributed its mite to improving the overall standards of writing and journalism in the country.