The problem with apps3 min read . Updated: 28 Oct 2015, 02:42 AM IST
There is a fundamental problem in the app world: you have to download apps to try them out
Unless you are living under a rock, you have surely noticed the recent surge in app advertisements. Approximately ₹ 3,500 crore worth of traditional media advertising is bought annually by Internet companies, typically to peddle their smartphone apps.
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