Why economists must learn to communicate better
Economic logic on global trade or unemployment can never match up to Donald Trump's 'piggy bank' or Barack Obama 'my job just got bangalored' metaphors
Economics jargon can be quite dispiriting, and it’s no wonder that economics is called the “dismal science". Okay, whether it should qualify as a “science" at all is also in dispute. But economists usually attribute that barb to other jealous social sciences. Even then, most economists do agree that they need to spice up their language and communication. And learn to use plain words, instead of high-sounding “elasticity of demand" or “seasonally adjusted three-month moving average". All you get for such words is glazed eyes from the audience.