Arguments don't work. The standard approach to changing people's minds is to find and communicate an appropriate argument to convince them
In my last piece (‘Make strategies stick—neutralize stories that undermine them’, 3 August) I had spoken about the need to address anti-stories when trying to make a new strategy stick. Anti-stories are pre-existing beliefs people in organizations have about why a new strategy will not work. These views are deeply entrenched and often come from experiences or stories people have heard earlier.