India’s burgeoning middle class
The Economist's analysis of the middle class is too one-dimensional for an economy as complex as India's
Recently, The Economist published a detailed briefing analysing the Indian middle class. As per our understanding, the author cites various data sources and studies to make one overarching point: any companies betting on India’s consumer market are likely to be disappointed when they face the reality of a “meagre market" on the ground which has little growth prospects at best. The briefing ends with the line, “Businesses assuming the consumer pivot in India is the next unstoppable force in global economics need to ask themselves why it already looks to have run out of puff—and whether it is likely to get a second wind any time soon."