Ashish Hemrajani, the uber cool CEO of the online ticketing portal bookmyshow.com, bought his last book titled Delivering Happiness online. This was immediately after he ordered a Blackberry for his wife from a shopping portal. No surprises here since Hemrajani is an urban elite living in a metro (Mumbai). Besides, his tryst with online began way back in 1999 when he first launched his net company Bigtree Entertainment. Of course, bookmyshow in its current avatar was founded three years ago.