Reliance Jio is exploiting the gaps left by Airtel
What Reliance Jio has done, at great cost, is to move into all those spaces that were either left vacant or were just not visible to incumbents like Bharti Airtel
Through all the fur that’s been flying around ever since Reliance Jio launched its services in September 2016, it is difficult to escape the conclusion that the existing market leader Bharti Airtel was simply not prepared for the ferocity and the intensity of the churn it would trigger.
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