How to avoid a tech counter-revolution4 min read . Updated: 27 Apr 2017, 12:31 AM IST
The Silicon Valley mode of operation is to hype up technologies to the general public, which doesn't really need most of them
The story about a $400 Internet-connected juicer that turned out to be superfluous since a human could simply squeeze juice from its producer’s proprietary packs by hand was destined to go viral and did, with more than 800,000 hits on the Bloomberg website and strong reactions in other publications. It’s evidence of a growing resistance to Silicon Valley-style innovation. Countering this resistance is not just a marketing problem for the industry; it’s a strategic and perhaps even existential one.
Select your Category