Opinion | Designing financial products for women4 min read . Updated: 22 Oct 2018, 05:03 AM IST
Current financial service models conflate women with ‘family’, considering them merely an avenue to pursue social welfare
Marketers from a growing range of industries have gone to great lengths to create consumer markets that are segmented along gender lines—from soaps to two-wheel vehicles to vacation packages. However, financial services providers (FSPs) remain largely oblivious to the needs of women.
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