BJP: reaping the data dividend4 min read 02 Jul 2015, 01:35 AM IST
It is important to enlist young voters though digital engagements as there will be 600 million people with smartphones in 2019, just in time for the next elections
In the incredibly competitive world of marketing, acquisition of customer information is critical for marketers of products and services. Companies will go to any lengths to acquire details of their consumers to keep them engaged, customize their offers to them, understand their buying behaviour, seek a bigger share of their wallet and prevent defection by way of loyalty programmes.
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