Why the IPL continues to charm advertisers is also because of the increase in both its male and female viewership
Last week, Chinese mobile handset maker Vivo Electronics Corp. became the biggest spender on the Indian Premier League (IPL) T20 cricket tournament. The company agreed to pay Rs2,199 crore for five years to the Board of Control for Cricket in India (BCCI) for the title sponsorship rights to IPL. With that, the IPL clinched its most expensive sponsorship deal yet, with the money being more than what some of the most viewed sports leagues are getting from their sponsors globally.
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