Opinion | Understanding Brand Manmohan
Manmohan Singh's silence is often pitted against the powerful public rhetoric of Modi
In his 2014 book, The Accidental Prime Minister, Sanjaya Baru, the then media adviser to former prime minister Manmohan Singh, wrote that the “problem" with Singh was that he never wanted to become more popular than his Congress party leader at the time, Sonia Gandhi. In fact, Baru says, Singh would feel “relieved" if an opinion poll showed him slightly trailing the former Congress party president in popularity. That, concludes Baru, “defined the limit to his projection and brand-building".