Lobbying, a democratic essential4 min read 24 Dec 2012, 06:06 PM IST
Public policy is not made in vacuum behind closed doors. Public affairs specialists play a vital role in this process
Lobbying, as a practice, attracts a very negative response that excludes the reality of how public policy evolves in a democratic country. This misperception is the product of the opaque manner with which the profession operates and because lobbying attracts attention only in the light of contentious issues and not when positive outcomes are achieved. In India, the reaction is perhaps justified given the history of misuse of power and the abuse of a system involving a variety of influential people. Yet, these are exceptions, even if this is all that gets amplified in the name of lobbying.