The urgency with which people get involved with a personal cause depends on whether they see the problem having effect now, soon, or later
When I worked in HIV/AIDS, I found that people would shut down when I spoke of HIV as a (then) national issue; it didn’t help when I said it affected millions of sex workers. Today I wonder why the topic of India’s abysmal public health outcomes, even in mainstream sectors such as maternal and child health, has so little saliency with the public. For that matter, I don’t know many people agonizing over multi-drug resistant TB, or open defecation. Why?