Why India needs to work on financial literacy now more than ever
Empirical evidence shows that digital efforts on financial education have had a far greater impact than the traditional media
I wouldn’t have been writing this piece if the calendar on my desk showed a date from a decade-and-a-half back. The topic of financial literacy itself would have sounded alien, though it is now one of the top priorities for most nations. It is even more critical for developing nations like India, where the majority find financial literacy beyond their comprehension.