A KRC Research study reveals that 50% of the creatives feel that the level of creativity has declined over the last 10 years
It is official. Creativity is declining. A study conducted by KRC Research among creatives in the US and the UK states it. Released during Advertising Week 2013 in New York, it reveals that 50% of the creatives feel that the level of creativity has declined over the last 10 years. Digital communication means that across media, more standout work needs to be produced in less time at lower budgets. Sometimes the pressure is unreasonable. The most revealing comment cited by the study was from a client asking the creative team to “make the black darker" in a particular advertisement. Most seasoned advertising people have their own versions of such incidents (just see Clientsfromhell.net).
Recommended For You
Select your Category
Internet Not Available
Wait for it…
Log in to our website to save your bookmarks. It'll just take a moment.