Why India needs to be a data democracy4 min read 27 Jul 2017, 01:47 AM IST
To avoid data colonization and allow for genuine empowerment, people must control the data they generate
Around the turn of the century, companies started realizing the economic value of data. Google started monetizing it, tailoring ads based on search queries. Facebook did pretty much the same thing years later, in the context of social media. What these companies were doing was essentially using data for commerce to understand a customer’s preferences and selling her just what she wanted (sometimes even if she herself didn’t know what that was). Between 2000 and 2010, data was used largely for this kind of monetization.
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