United Airlines’s branding disaster1 min read 11 Apr 2017, 11:48 PM IST
The speed with which the United Airlines 'dragged passenger' incident has turned into a PR disaster is startlingthanks to social media
When airport security personnel dragged a paying passenger off a United Airlines flight in the US, bruised and bloodied, in order to accommodate off-duty personnel, it had the makings of a public relations mess. But even so, the speed with which the incident has turned into a PR disaster is startling—thanks to social media. A video taken by a fellow passenger has gone viral and garnered over 120 million hits in less than a day in China alone—particularly damaging since the passenger is of Chinese descent and the country is a lucrative market for United.
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