4 min read.Updated: 30 Mar 2018, 05:10 AM ISTArchit Puri
Modern data analytics are indeed formidable marketing tools, but they can't squash the free will or cultural postulates of a voter
In 1952, US presidential candidate Dwight D. Eisenhower used what at the time was the most technologically advanced way of advertising: televised spot commercials titled “Eisenhower Answers America", where he answered questions from “ordinary" citizens in an attempt to appear accessible to “the common man".
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