Multiplied by the sheer size of the population, 55% of all consumption in India by 2020 will happen in towns or villages with population less than 100,000
In the vast oceans, there are waves that come and go every few seconds, and then there are tsunamis that come once in a lifetime for most people. In India, we are currently watching the rise of digital tsunami. This tsunami was triggered by the rise of Internet and digital products of the Silicon Valley and is now hitting the Indian shores.
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