Is India Today's excitement about occupying the lead slot among English television news channels based on one week's ratings a tad over-the-top?
There are a couple of takeaways from the latest contest for the top spot between English television news channel India Today, formerly Headlines Today from the TV Today network, and the displaced market leader Times Now, from the Times Group under Times Global Broadcasting Co. Ltd. The first is that there isn’t much of a difference between the measurement results of the Broadcast Audience Research Council (BARC) and its much maligned rival TAM Media Research Pvt. Ltd: although their numbers may not be the same, both ratings systems have thrown up similar trends. In the case of India Today, both television currencies showed an increased reach for the rebranded channel ahead of Times Now. In Week 22, BARC ranked India Today higher than Times Now in ratings as well.