In defence of friction
The digital medium is particularly well-suited to eliminating friction by allowing for intermediation in ways that were impossible without modern innovations
According to Ev Williams, the hugely successful founder of genre-defining online products such as Blogger, Twitter and Medium, the way to build multi-billion dollar online businesses is to “take a human desire, preferably one that has been around for a really long time… identify that desire and use modern technology to take out steps."
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