Video-on-demand services set to explode in 20165 min read . Updated: 04 Feb 2016, 12:53 PM IST
What is happening in video-on-demand services sector right now is similar to what happened to private satellite television in India in the early nineties
Sameer Nair, group CEO of Balaji Telefilms Ltd, has spent the last 10 months agonizing over the type of content that the company’s brand new initiative ALT Digital Media will showcase when it goes live in June. The subscription video-on-demand platform is currently going through its beta testing stage, says Nair. This year will be an important one for Balaji as ALT is the content company’s first B2C (business-to-consumer) business. Balaji is a producer of Hindi films as well as television serials for private channels.
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