New understanding of human behaviour is slowly reaching the citadels of policymaking
Despite having a toilet at home, why does a person defecate in the open? As employees become more experienced, why do they become progressively lax in following standard safety procedures? Despite billions of dollars spent on market research, why do the failure rates of new products continue to hover around 90%? These and other discordant human behaviours have remained an enigma for most policymakers and corporate strategists.
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