Radio taxis: a long way to go4 min read 06 Jan 2012, 01:15 AM IST
Radio taxis: a long way to go
In the 1970s and 1980s a standard feature of a Delhi colony was the taxi stand—a fleet of Ambassadors parked under a large tree in the colony with a landline phone number painted on the tree trunk. Typically, it was run by a hearty Sikh gentleman. Other cities may have variations of it, but the cab service people used to go to airports and railway stations was essentially local and accessible by just strolling over to the street corner. In mid 2000s that changed with the arrival of radio cabs. It seemed wonderful initially—air-conditioned, call centre, standardization—all the trappings of a smart, new Indian business. But some years down the line, customers are no longer impressed by these externalities. They are demanding that at the high fares charged, the service should be delightful, but it appears through a reading of consumer complaints that often radio cabs—no matter which one—infuriate passengers on various counts of non-delivery.