Indian television’s second golden age
The entry of Netflix and Amazon Prime in the Indian market has the potential to catalyse a TV-content renaissance
“If you don’t like how the table is set," says Frank Underwood, the Machiavellian politician at the heart of Netflix’s House Of Cards series, “turn over the table." It’s a gnomic bit of wisdom fated for a thousand management presentations. The streaming video company makes for a fine example, fittingly enough. Before Netflix launched the show in 2013, video-on-demand focused on licensing and streaming movies and television shows. House Of Cards was its first venture in original content. It turned out to be a critical darling and a hit. Thus started the latest phase in what has often been called the second golden age of television in the US. Now, with Netflix and Amazon Prime looking to start a content war in India, can they have a similar effect here?
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