Photo: Bloomberg

Photo: Bloomberg

Quick Edit | A 100 mn eyeballs

Quick Edit | A 100 mn eyeballs

The Internet and Mobile Association of India reports that Internet users in the country have topped 100 million. Undoubtedly an important milestone, especially for those who view India as the next biggest market for e-commerce.

Photo: Bloomberg

Further, there is a fundamental difference in the reason why urban and rural users access the Internet. In cities, the overwhelming use is for emails and social media, while in rural India, one out of two users access the Internet for entertainment.

Clearly, there is still a long way to go before India is well on its way on the information highway.

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