Opinion | Cable, DTH firms brace for video-on-demand onslaught
Hybrid STBs will let viewers watch both TV and online video streaming services
Rajesh Sethi, chief business transformation officer, SITI Networks Ltd, has been quite busy ever since he announced the launch of a new hybrid set top box (STB) earlier this month. He is not resting on his laurels, after having launched the PlayTop. There are many new products in the pipeline, which he hopes will make life easier for SITI subscribers. Part of the Essel Group, SITI is a multi-system operator providing cable services.