Brand marketers are waking up to the enormous potential being offered by the affluent aged
A lot has been written about how India has the youngest population among the larger economies and how they are going to pose great challenges and opportunities for corporates and brands. Much less has been written about the growing size of the Indian elderly population. According to the 2011 Census, half of the 1.2 billion population of India is 25 years or younger, and around 9% are 60 years old or more. But come 2041, this number is expected to balloon to 20%, about 340 million, roughly the current population of the US.