Opinion | The potential of AI in empowering consumers
Customized solutions contextualized to meet specific needs can be empowering to consumers
In April 2018, the department of economic development, Dubai, launched a “Smart Protection" service, which adopts Artificial Intelligence (AI) to respond efficiently to consumer queries and resolve their complaints. Through an app called Dubai Consumer, the service engages consumers in a direct dialogue to gather information and, within a few minutes, issues an “empowerment letter" stating details of complaint and instructions to the retailer to resolve relevant grievance within a pre-specified time frame, failing which the retailer risks attracting fines.
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