The diversion of attention from the sources of sustainable value represents the most harmful aspect of the current price war
On 1 January, Reliance Jio rolled out a three-month “Happy New Year offer" as a follow-on to the “Welcome Offer" that started in October 2016. Customers rejoiced, incumbents complained, courts opined, and Jio offered smooth rationalizations. A few days later, Airtel rolled out a 12-month offer of free data, only for non-subscribers. Obviously, this is silly season in telecom services. Or is it?
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